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Anatomy of Typography

Jackrabbit Design February 12, 2016 Branding & Design, Creativity, Resources

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Some say that 90% of design is typography, but the world of typography often seems like it speaks a language of its own.

Since design is the cornerstone of our industry, it’s helpful to become at least conversationally fluent in dialogue with designers. If you’re a designer looking to impress your boss, or a marketing manager interested in learning “typographic-speak”, take a look at the following terminology and accompanying illustrations.

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