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Social Image Size Guide 2020

Jackrabbit Design October 8, 2019 Resources, Marketing

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Social media is continually evolving and it is key to stay on top of best practices, especially concerning social image sizing. When you work hard on your content, you want to make sure it looks as great as it can. Hope this guide on image sizes, along with past tips on how to make true connections in a digital world, helps to maximize your social game!


The specs of Instagram are largely the same as the past year, but it’s helpful to note that landscape images and videos are often the most poor performing. With Tik Tok’s recent rise to prominence, it has changed the way users are interacting with content. They want content that fills up their screen and immerses them in the content. These pause the scroll and increase engagement.

The highest performing photos and videos on Instagram are either in square or portrait mode, or Stories (especially with the update of IG reels that now place them in your feed).


  • Profile Image
    – 110 x 110 px
  • Photo Thumbnails
    – 161 x 161 px


  • Square
    – 1080 x 1080 px
  • Landscape (Horizontal)
    – 1080 x 608 px
  • Portrait (Vertical)
    – 1080 x 1920 px
  • Stories
    – 1090 x 1920 px


  • Landscape (Horizontal)
    – 600 x 336.5 or 1200 x 673 px
    (in full view or retina display) 16:9 Ratio
  • Portrait (Vertical)
    – 481 x 599.484 px
  • IG Reel (Portrait/Square in a Story size photo/video)
    – 1090 x 1920 px



Facebook allows for the most freedom in image and video sizes–but making sure you pick the right content is crucial.

  • Profile Image- 2048 x 2048 pxfacebook
  • Cover Photo (Profile)
    – 2037px x 754 px
  • Cover Photo (Page)
    – 1958 x 745 px
  • Cover Photo (Group)
    – 1640 x 922 px
  • Event Header Image
    – 1000 x 524 px
  • Uploaded Photo
    – 2048 x 2048 px
  • Share Link/Posts (Ad Images)
    – 1200 x 628 px




Your LinkedIn has now become your living resume so it’s important to make sure you keep it tight! Much like Facebook in the mid-2010s, LinkedIn is giving great organic reach to active users and favors content creators that keep people on LinkedIn.

  • Personal Profile Image- 400 x 400 px
  • Personal Background Image
    – 1584 x 396 px
  • Company Logo Image- 300 x 300 px
  • Square Logo- 60 x 60 px
  • Company Cover Image- 1536 x 768 px
  • Banner Image for Company Pages
    – 646 x 220 px
  • Hero Image- 1128 x 376 px
  • Shared Image or Link
    – 1104 x 736 px



Twitter might be the trickiest because what works on other platforms may not translate to Twitter. It favors images and videos that are landscape as opposed to square fit or portrait. Anything not in the “in-stream” photo dimensions will be cut off, which will make users keep scrolling. Making sure your Twitter image properly fits can be the difference between success and failure.

  • Header Photo- 1,500 x 500 px
  • In-Stream Photo- Minimum 440 x 220 px (2:1 Ratio)








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