Earlier this fall the Boston Harbor Hotel came to us with a fun request: redesign their in-room postcards but don’t do anything expected. The hotel’s iconic archway was off limits – so were photos of the hotel’s exterior and its neighborhood.
We had an interesting task to tackle. How do you design a postcard for a hotel without using its most recognizable feature while still attracting the attention of the guests and their friends?
Our first round of designs pulled inspiration images from multiple sources. One stood out to the hotel’s marketing group:
We found this image in the Etsy shop of a local South Boston artist, Mae Chevrette. Her work combines original photography with painting, found paper, maps, artifacts, and hand lettering. They loved it, so we had a choice to make: recreate her style using our own illustration skills or reach out to make a new friend in the local community? It was a short debate.
After a brief phone call, we learned that Mae is a warm and talented artist who was as happy to make new connections in the local art community as we were. She collaborated directly with the marketing team from Boston Harbor Hotel to create three original images in the hotel’s color palette:
Even though we didn’t create the actual images, we were excited to be a part of such a unique creative process that gave us a new partner in the art world. The next time you stay at the Boston Harbor Hotel, be sure to send us a postcard!