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Stepping Up to the Plate for the Red Sox Foundation

Jackrabbit Design November 5, 2013 Branding & Design

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Well, it’s been quite the year for our Boston Red Sox.  Despite the highs and lows of the season, they came out on top as 2013 World Series Champions! We’re excited that our team won, and thrilled that we got to be a part of their historic season through several projects we worked on for the Red Sox Foundation, the team’s official charity.

Our first project with the Red Sox Foundation was creating a new website for them, that better showcased their brand and the great work that they do.

The Red Sox Foundation was so pleased with our work on their website that they called upon us again to design advertisements to run during Game 5 of the 2013 World Series. The campaign included a billboard behind Fenway Park and web ads on NESN.com to advertise the Red Sox Charity License Plates. The advertisements were to involve everyone’s favorite green monster and convey that the charity license plates are available to drivers in Massachusetts, Connecticut, and Rhode Island. Our team immediately got to work and hit it out of the park with this animated Wally billboard and web ad design.

After the Red Sox won the World Series, the Foundation once again turned to the Rabbits to create bumper stickers to pass out during the victory parade. They threw us a curveball on this one (a very tight turnaround request), but just like our beloved team, we can take whatever’s thrown our way! We designed this Duck Boat Dynasty bumper sticker in about the same amount of time it took the Sox to win Game 6!

With the completion of another successful project, we’re batting 1000 with the Red Sox Foundation.


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