Case Study
HopeWell is one of New England’s leading providers of intensive foster care, support for young adults transitioning out of foster care, and residential and support services for adults with disabilities. They came to Jackrabbit to elevate their marketing materials in a way that would raise awareness for their organization.
2019 marked HopeWell’s inaugural “When I Think of Home” gala. The team at HopeWell engaged the Rabbits to help brand the event; we designed the logo and then moved onto creating an impactful direct mail invitation. From the bright yellow, eye-catching mailer envelope to the house-shaped invitation, we thought through all the details to wow recipients and communicate that this event is a must-attend.
For a mission-driven organization, communicating that mission, along with vision and values, to internal stakeholders is key to helping ensure they live the values everyday. We helped HopeWell create this signage which included custom icons; these large-format pieces hang throughout their office space to help keep these elements top-of-mind.
HopeWell is a nonprofit agency committed to serving foster youth and adults with disabilities. Donations make up an important part of the program’s funding, so when they send a direct mail piece, like this donor letter, it needs to be impactful and ROI-focused. The Rabbits delivered a colorful, on-brand piece with key messaging and an easy way for recipients to contribute to the cause.
Employer branding is one of the big buzz words in the marketing world right now, and for good reason. Communicating an organizations mission, and how employees contribute to it, and what work looks like on a day-to-day basis, contribute to finding (and keeping!) top quality candidates. HopeWell engaged us to do just that by taking what was formerly a listing of open positions and turning it into a robust, culture-focused careers section.
The Jackrabbit team are creative innovators who listen and work to create content and designs that support and message our mission to all of our stakeholders. From their digital and print design to their thinking and strategy around website innovation, our non-profit agency has greatly benefited from their role in creating greater brand awareness for HopeWell, enabling us to have a greater impact on those we serve.