Case Study

MIT Recreation

All this and brains, too.

Engineer Your Health.

The MIT recreation team of fun-loving and engaging professionals makes working with them straightforward and enjoyable. With MIT Rec, we wanted to make sure that the whole site showcased the depth and availability of their workout options, as well as membership choices, schedules, and athletic programs. From an aesthetic perspective, we wanted to communicate the dynamism and energy of the facilities, so we incorporated a kinetic-looking design over many image elements of the site.

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Solutions

  • Mobile
  • Video
  • Web Design & Development

Web Design & Development

The website has a number of functional needs as well. These include displaying Group Exercise classes clearly, leading people to relevant event sign-ups, and showcasing a dynamic pool schedule so users always know exactly which lanes are available. We worked these items into the design from day one, making sure that these actions were as easy to do as browsing the site and admiring the photography.

On-the-Go Scheduling

Everyone is mobile–we all need to get updated information on the run. Showing such a large amount of information on a small screen meant getting creative with how the schedules would display. We treated certain mobile pages very different from their desktop view – group class schedules being one of them.

Ease-of-Use

The actual sign-up or purchasing of classes was done through a third-party that had been handling this for quite some time. Our task was to create a user experience that made finding courses a breeze, and the carryover to the third party very seamless.

MIT Press Video

When the MIT Recreation website took first place in the NIRSA Creative Excellence Awards we wanted to do something fun to announce it. We headed to their facilities with our video gear and a rough outline of what we wanted to do. Using their expansive facilities, we shot various sports with the athletes calling out highlights of the new site. It made for a much more creative “press release”, and had the added benefit of showing off the space and the team!

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