Going beyond a typical insurance agency
As one of the leading insurance agencies in New England, RogersGray selected Jackrabbit to help reinvigorate their brand with an updated identity and various marketing initiatives, from online to TV, print and social media.
Brand Strategy & Design
Working with the RG leadership and existing market research, we were able to refine the nuances of the brand, present a more cohesive and unified position to their clients and create a brand strategy that we could carry throughout all marketing and advertising efforts.
To help maintain consistency across all of the various business lines, we developed brand guidelines that RogersGray can share both with external partners, as well as new hires to ensure that the brand image and story is consistent across all tactics.
SOCIAL MEDIA AND TELEVISION
Having in-house video production allows us to offer a streamlined and cost-effective approach to integrated marketing efforts across all channels.
Our design and development team was then able to carry the new brand over to the website. It was important to maintain the back-end and overall site structure and while enhancing the user experience and overall look and feel.