Case Study

Southport Boats

Have you ever had a creative brainstorming meeting while riding on 6' waves? We have!

Experience Excellence

Southport fully utilized of all of Jackrabbit’s wide range of capabilities, from web design to print to photography and video. Their trust in us to work across different types of media allowed for a completely unified brand strategy, and in doing so, helped deliver a consistent message to their audience. The main objective of the Southport marketing plan is to get people out for a demo ride, so great visuals, strong messaging, and a push towards event marketing was key.

Visit Client

Solutions

  • Brochures
  • Business Cards & Stationery
  • Collateral
  • Email Newsletters
  • Mobile
  • Photography & Video
  • Print Ad Campaign Material
  • Self Promo
  • Signage
  • Web Design & Development
  • Web-based Ad Campaign Material

Web Design & Development

The Southport website is a perfect example of client trust. Southport trusted us with creative liberty to design a fully interactive and highly functional website to attract new customers, while highlighting key features (like various boat models and a dealer locator). With an expanded footer for easy navigation and interactive elements like hover states to highlight offerings, you can see how hard our team worked to make the website a seamless experience for all users.

Responsive Design

In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive design so that visitors can access anything from the latest news to the dealer locator, straight from their mobile device.

Print Collateral

Jackrabbit worked with Southport to update and develop new print pieces to better establish a connection with potential customers at boat shows and exhibitions. Business cards and stationery were updated with a sleeker look. Brochures with exciting imagery replaced one-page sell sheets and are updated regularly with new shots and models from periodic photo shoots with Southport.

Social Media

Another point of focus for Southport was to strengthen its social media presence and engage their audience better. To do so, Jackrabbit combined its photography, videography, design, and social media capabilities in order to help Southport post meaningful photos and captions content on a regular basis.

View Southport's Instagram

Ad Campaigns

Southport’s fast-paced ad campaign involved materials such as emailers, banner ads, site takeovers, and advertising in print publications. They relied on Jackrabbit to deliver consistent messaging, with results showing an increase in website traffic.

Banner Ads

Banner ads were a crucial part of Southport’s effort to target new audiences and gain brand awareness. These ads were run across different vendors, search engines, and websites.

Site Takeover

With 2 million page views annually to outdoor enthusiasts, Florida Sport Fishing is a high-visibility saltwater fishing and boating site. We helped Southport reach new customers with a takeover of their site.

We trust Jackrabbit to execute all of our branding, ad, and social campaigns for us and each piece turns out amazing. We’re happy to have a great relationship and look forward to continuing to work with them.

Jonathan Kirby Marketing and Sales Director, Southport Boats

Get in Touch
» All Projects