Case Study

The Black Dog

Rabbits agree: it's best to live #LifeOffTheLeash

An Iconic Brand.

Working with The Black Dog on their e-commerce website was a great experience. They have grown their brand in a way that is truly inspiring. For New Englanders, we’ve been long-exposed to the apparel side of the brand at minimum (and the tavern/dining side of things for the luckiest of us!). With the growing brand reaching people across the country, we kept two main goals in mind throughout the project: make it easy for users to buy apparel and goods, and engulf the user in the Life off the Leash lifestyle.

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Solutions

  • Email Newsletters
  • Mobile
  • Web Design & Development

Clear-cut User Experience

A thoughtful user experience allows users to easily shop the different categories, and make a purchase efficiently. We went about the overall lifestyle branding component of the site by treating it as more than just a place to buy goods. You can learn about the other offerings, from weddings and wine to tall ships.

Shopping at Any Time

It was integral that the website be optimized for mobile devices, and allow users to buy easily from their phones. Making the site responsive was a given, but we still wanted those users to get a sense of the bigger brand as they shopped.

Legacy Illustrations

When the story behind an organization is as cool as theirs, you need to showcase that in an equally awesome way. We designed an illustrated Legacy page, to tell the entertaining story of how it all began. You get a sense of the history and pride that goes into the brand through this page and the website as a whole.

Photography & Video

Jackrabbit had the pleasure of shooting photos for Black Dog at WOOFstock 2018, a charity event that benefits Last Hope K9 Rescue. We also shot the recap video that was used across Black Dog’s social media accounts.

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