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Boston Baroque

Case Study in Branding & Identity

Stirring Souls since 1610. Rocking Boston since 1973.

A Harmonious Experience in Branding

We had the chance to create Boston Baroque’s full brand identity, including the messaging, tone, collateral, and website. Celebrating 40 years, Boston Baroque is an ensemble that produces lively, emotionally charged, ground-breaking performances of Baroque and Classical works for today’s audiences. This world-class orchestra performs using instruments and techniques that reflect the eras in which the music was composed.

The project started with a thorough discovery, which led to moodboards that began to shape the brand and it’s overall look and feel. Our creative team’s presentation showcased three very unique and exciting approaches to the brand. These strategic boards proved successful in engaging our client in our creative process, ensuring our next steps in brand creation were informed by their feedback and input.

2013-2014 Season Brochure

Website Design and Development

40th Anniversary Logo

Bus Shelter Concept

Brand Guide

This was a great collaboration with Jackrabbit and we LOVE our final product. They captured our core values, brand, and vision for the future!

Miguel A. Rodríguez, Executive Director Boston Baroque

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