Case Study in Branding & Identity
Cutting Edge Branding for Edgework Consulting
Edgework is an organization that encourages individuals, organizations, and communities to step outside their comfort zone and start doing their “edgework.”
Doing your edgework means you are operating in “an area where perseverance, creativity, resilience, teamwork, and leadership are the norm.” For an organization that exudes such passion and energy, we knew their branding and website design would also need to convey these qualities.
We got to work creating a cohesive brand identity that communicates who Edgework Consulting really is and what they believe. The first step in the branding process was designing a logo that was cutting edge, creative, and state-of-the art. After the exploration and discovery process, we created such a logo that conveys Edgework’s collaborative nature, and still has an edge.
The identity development helped to set the tone for the website. The easy-to-navigate site maintains a sense of creativity and edginess throughout, all while bringing a wealth of information to life through interactive graphics and components.
Website Design and Development
Brand Identity and Stationery Package
"This website has absolutely exceeded expectations – and the expectations were high from the outset! . . . It feels like an expression and an extension of who Edgework is, how we work, and what we do for our clients."
Lou Bergholz, CEO Edgework Consulting