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Jordan’s Furniture

OFFICIAL FURNITURE STORE OF THE BOSTON RED SOX

Overview

When Jordan’s Furniture – a well-known New England furniture retailer – decided to hold a promotion contingent upon the Red Sox’s performance in the 2007 World Series, they turned to Jackrabbit to help in the strategy and promotion of the campaign. The Monster Deal encouraged customers to purchase furniture  with the promise that if the Red Sox won the World Series (which they did that year), all of the furniture purchased within the promotional timeframe would be free. Jackrabbit has since helped Jordan’s Furniture with three other Red Sox-related promotions and with co-branded materials for their official sponsorship or the Red Sox as well as a repeat of the Monster Deal based on the Bruins’ 2011-2012 season.

SOLUTIONS

Official Sponsor of the Boston Red Sox — Co-branded logo and application at Fenway Park

2007 Boston Red Sox "Monster Deal" Promotion

2009 Boston Red Sox "Monster Payback" Promotion

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