Mayflower Brewing Company
CASE STUDY IN BRANDING & IDENTITY
Getting a gutsy micro-brewery to stand out alongside mega-marketers
A LEGACY OF FEARLESSNESS
The Mayflower Brewing Company’s founder, Drew Brosseau, recognized some sympathetic spirits when he met the Jackrabbit team in 2008. Brosseau’s ancestors were barrel-makers to the Pilgrims, and that same sense of industrious indomitability against huge established interests powered the Mayflower/Jackrabbit collaboration. Together, we built a brand that now holds its own against the world’s biggest labels and a crowd of other craft beers as well.
The packaging design for Mayflower Brewing received an American Graphic Design Award in 2009 and was published in the Graphic Design USA magazine.
TRANSFORMING "FIRST-TIMERS" TO FANATICS
Building a beverage brand typically takes some time, but as a start-up, Mayflower had to accelerate the pace. Jackrabbit’s “Taste the History” campaign encompassed everything from packaging and point-of-sale materials. The aim was to encourage new customers to try Mayflower. Once engaged, a website began the mission of getting first-time samplers to become evangelizing fans. Thanks to efforts like these, Mayflower’s output has skyrocketed to nearly 9,000-barrels-a-year, having exponentially increased their sales in record time.
full brand identity
website design & development
bottle labels and packaging
cans & packaging
signage — Our Brewing Process
brew summary sheets & coasters
promo materials & wearables