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Rebranding for Wormtown Brewery



It wasn’t long after Wormtown Brewery opened their doors in 2010 that people started taking notice! Since then, their beers have won countless awards in competitions all across the country. Jackrabbit did a complete rebranding for Wormtown Brewery. Now, some of their most popular beers, like Be Hoppy and Bottle Rocket Pale Ale, have fresh new looks to match their awesome brews. Not only did we redesign the brewery logo but updated all of their packaging. Our illustrator had a blast creating unique characters for styles like Warthog Wheat and Punxatawney Pils. Meanwhile, the rest of our team enjoyed sampling the product (all in the name of research!)


  • Branding & Identity
  • Illustration
  • Packaging

Logo redesign

Core Brews

Seasonal Brews

Exclusive Underground Series


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