Now, hard seltzer is all the rage. But Craft Cocktail Company was early to the party when they released Nauti Seltzer in 2016! The rabbits were glad to join that party, through our partnership with Smartfish Group. With a nautically inspired name, we knew we needed to tie that in to the visual brand identity. We leveraged a compass shape to create a solid foundation for the logo mark, which also featured an anchor. We also concepted fun patterns and color combinations to speak to the flavors of these yummy low carb, low sugar bevvies.
- Branding & Identity
- Logo Design