It goes without saying that understanding the core objectives and business goals is the first priority of any project we embark on. You’ll be surprised how many people skip this step and design for the sake of design. What you can expect at this point is to have a solid creative brief or a well-thought-out strategic brief that will serve as the road map for the project.
Moving the project into the creative process is usually the most exciting part for our clients and for us. With a solid understanding of key drivers and business goals, we are able to show conceptual designs. At this point in the project you can plan to see a selection of well-executed concepts.
We all know that design and creativity are subjective. We don’t care how sound or solid a creative brief is, there is still that human element that comes into play. Our initial concepts go through a refinement process until the design meets the perfect balance of uncompromising usability and good business sense. This means it not only looks great, but also will be well received and easily understood by the intended audience.
After approvals on a finalized design, we move into the actual implementation. Executing efficiently and on-point, we deliver a finished project that meets Jackrabbit’s high standards and, most often, exceeds client expectations.