Packaging Design

Good things come in thoughtful packages.

We think about packaging design holistically; from brand experience to what drives consumer decisions to the point of purchase retail setting, our team understands that a package doesn’t exist in a vacuum. Great packaging works across the full shopper journey and within the complex realities of the packaging world.

Strategic Foresight

A smart and strategic packaging design (or redesign) can have major benefits for a brand. Brands can experience significant sales increases as well as greater consumer engagement and awareness using a holistic approach. Nielsen says, “A successful package redesign can yield 7x return on investment for a small brand, and even greater returns for a large brand.” It has never been more important to evaluate your package designs and ensure they are delivering the conversion and stand-out power you need.

Wyder's Cider lineup of cans

Practical Packaging Design Knowledge

Consumer packaged goods come in all shapes and sizes, from aluminum cans to flow wrap bags to child-proof containers. Jackrabbit has worked on all of them so we’re familiar with the ins and outs. We have extensive experience with a variety of options, including special print methods, inks, and substrates, as well as stock and custom containers and die lines. We’re not just creating packaging design that looks stellar on the shelf. We work carefully to find the perfect balance where form and function meet aesthetics and creativity.

Fancypants cookie packaging redesign gif

The Proof is in the Packaging

In addition to having practical and technical knowledge, the Rabbits are BEYOND creative. We even offer specialized services like illustration, leveraging in-house resources that most agencies outsource. Because we are able to see packaging projects through from conception to the final product, we can ensure that the final result looks and functions great!

Working with Jackrabbit Design made our project feel easy! We challenged them to unify our brand and they delivered. They are a fantastic team—great communicators who love the creative process!

Maura Duggan Founder & President Fancy Pants Baking Co.

Ready to start your packaging design project?

We’re ready to collaborate and create something special! Let’s chat about how Jackrabbit can provide custom packaging solutions to meet your business needs.

Contact Jackrabbit