User Experience Design
KNOW THY AUDIENCE
User experience starts with knowing your users. User research is a crucial part of the UX design process, as it helps designers gain insights into how users think, feel, and behave. It is imperative to fully understand your audiences: the different personas, needs, and their typical journey. This information forms the basis for any well-done user experience work. From there, work to provide meaningful and relevant experiences. At its heart, UX design is about understanding the needs and goals of users and then designing websites that meet those needs in the most effective way possible.
Even though the end goal is often the same (a smart, intuitive, and easy-to-use website) the path to get there takes many different forms. In some cases, we’ll spend months conducting interviews and gathering research in order to work that into the user experience. Other times, the ask may be simpler—like when we are redesigning a marketing site and can jump into wireframes after rooting around in Analytics and discussing the main goals of a new site. Other important UX methods include usability testing, which allows us to test designs with real users to get feedback on how well they work, and user-interface design, which focuses on the specifics of how users interact with the end website.
Typically, user experience projects culminate in finalized interactive wireframes—blueprints for the site that lay the groundwork for the creative and development teams to work their magic. Wireframes allow us to define the priority of information, what should be displayed, and how different personas will do their respective tasks. By investing heavily in the site architecture, we avoid problems down the road.
What’s Your UX Challenge?
Because the term is so broad, “user experience” gets thrown around a lot and can be confusing. For us, we think of it this way: tell us what you’re trying to accomplish and what you already know. From there, we can guide the process.