Long before email marketing, there were the days of good old-fashioned direct marketing. At Jackrabbit, we grew up in that age, and continue to be proficient in traditional marketing methods. Simply put, it is a tried and true approach in which marketers identify their audience and place ads where their audience will see, hear, or interact with them offline. These might include print advertisements, direct mailers, catalogs, doorbusters, billboards, or radio and television ads. We create compelling and memorable direct marketing pieces that drive recipients to take action.
Don't Overlook this Tried and True Tool
Traditional direct marketing is realistic, effective, and important way to market certain businesses and services. While the world has changed significantly and today marketers have many more channels to consider, direct marketing can be a great targeting tool in your marketing tool kit. Our experience shows that an approach that leverages the unique benefits of printed direct marketing in addition to the convenience and accessibility of digital is a winning combo.
The Power of Direct Mail
The digital channels where many of us spend our time are flooded with ads. From news websites to social media, it’s clear that these channels are a growing preference of marketers, and for good reason. But on the other side, how do you break through all that digital noise? Studies have consistently shown that information communicated in tactile printed media is more deeply embedded, recalled with more detail, and creates more powerful emotional engagement than digital media.
In the current digital age, some of the world’s most highly regarded brands are actively using printed direct mail to make a big impact. Jackrabbit has created a wide variety of direct marketing materials for brands as a key touchpoint along the full customer journey. Direct marketing has proven to build trust and it can boost campaign results.
Direct mail works. Personalized direct mail works even better. It makes customers, clients, and prospects feel valued by anticipating their needs and speaking specifically to them. Using a data-driven direct marketing approach can help your organization achieve a more personalized connection with your audience. Direct mail containing information that has been streamlined to the most relevant info, in a personalized and targeted way is highly effective. And with variable data printing—or VDP—we have the ability to create direct mail with highly personalized messages to speak directly to the individual.
I have had the pleasure of working with Jackrabbit Design for more than 15 years. Jackrabbit continually delivers on creating, managing, and implementing our vision on time and on budget.
Don’t mail it in—let us help!
Do you have a creative direct marketing project that needs impactful results? We’re ready to help!