Logo & Brand Identity

More than a logo.


Our approach to logo design and brand identity is a holistic one. A logo is just one important piece of the brand foundation. This is why brand discovery is where we like to begin. It allows us to create something truly unique and compelling. The result will successfully encompass your specific brand values and story.


Our process is to get to know our clients, their audiences, challenges, and future goals—so we begin by listening. It’s important for us to understand where you’ve been and where you’d like to be. Our 20+ years of branding experience allow us to ask all the right questions. This makes our design recommendations more informed, strategic, and inspiring. We aim for a smart logo design process that becomes fully integrated with a thoughtful visual branding system.

Jackrabbit discovery process showing Project Manager


Creating a logo is a great first step in building your brand! A logo that is designed with purpose will work hard; helping to create, establish, and hold a lasting bond with your customers. A strong logo design will set the tone for your entire brand and is often your most recognizable brand asset. It should communicate a strong first impression, be memorable, and separate you from your competition. Everything from the colors, typography, and symbols will all speak to the organization that you are.

brand identity sketches and brainstorming on paper


Now it’s time to build the brand and bring it to life! We create the many different brand assets needed for communicating your message. Sure, this might include pretty graphics or illustrations, compelling photography, and other nice-looking assets. But it’s about so much more than that. A great brand identity focuses on emotion and consistency. This can propel your brand to the next level when done effectively.

The thoughtfully crafted brand elements are then given legs. They must work together to consistently communicate across all facets of your marketing communications. Jackrabbit is experienced in creating it all—from stationery systems and marketing collateral to PowerPoint template and event materials—everything will have unity and be recognized as such by your audience.

Healthy Truth packaging with fruit in background

The heart of our brand identity approach has always been a belief that smart branding will help drive more interest from your prospects, and will foster deeper connections with your customers.

Massachusetts Gaming Commission grouping of Annual Reports

Ready to start your branding project?

We’re ready to collaborate and make your corporate identity and branding one-of-a-kind!
Let’s chat about how Jackrabbit can provide custom branding solutions.

Contact Jackrabbit