The Power of Illustration
Illustration is a very broad term for hand-crafted visuals that have a lot of power. They have the power to simplify and explain complex ideas. They have the power to delight, entertain, and spark joy. As a unique asset in your brand library, they have the power to help establish a distinct visual identity for your organization or product and increase brand awareness
At the core of all illustration is the power to visually communicate—a necessity for every business and organization. With the right style and approach, illustration has the power to evoke certain feelings and amplify a particular voice. We at Jackrabbit pride ourselves on our ability to explore a variety of illustrative styles to support our clients’ business objectives.