Case Study

Advertising & Marketing for Beacon Mutual

Working with a client that knows a thing or two about work.

Beacon Mutual is the go-to for workers’ compensation in Rhode Island, and we’ve been fortunate to work with them over the years on their various marketing needs. Our initial engagement was a total redo of their public-facing website, and since then we’ve partnered together on multiple photoshoots and video projects, print and digital advertising, and various other marketing collateral.

Visit Client

You'll Find it on the Website

The new site features great photography, loads of information, and easy ways for a user to get in touch with exactly the right person. From discovery to deployment, we had a strong partnership that resulted in a top-notch website.

desktop view of Beacon Mutual's website homepage
Careers page on the Beacon mutual website
desktop view of Beacon Mutual's news and insights page
desktop view of Beacon Mutual's website homepage
Careers page on the Beacon mutual website
desktop view of Beacon Mutual's news and insights page
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Responsive Design

In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive website design for visitors to access any information needed on the fly, straight from their mobile device.

Mobile screenshot of Beacon Mutual's homepage
mobile view of Beacon Mutual's safety services page
mobile view of Beacon Mutual's 'Why Beacon Mutual's page
Mobile screenshot of Beacon Mutual's homepage
mobile view of Beacon Mutual's safety services page
mobile view of Beacon Mutual's 'Why Beacon Mutual's page
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IN THE BOX THINKING

After the launch of the website, we carried over the new look and feel to their marketing collateral, including sell sheets and advertisements. The coolest piece was a doorbuster-style gift combined with helpful information for agents, all boxed up in a sleek-looking design.

Beacon Mutual - lighthouse award cards direct mailer

Wearing their CSR on their Sleeves

The Beacon Mutual team isn’t shy about corporate social responsibility. You can find their people heading up or pitching in for various causes around Rhode Island. We designed t-shirts (in Beacon blue) to unite the troops while they’re out doing good work.

woman wearing Beacon Mutual navy t-shirt turned three different directions

Advertising Campaign Designed to Focus on the Small Things

sample beacon mutual advertisement campaign focusing on small things

Rhode Islanders Helping Rhode Island Get Back to Business

Jackrabbit did a photo shoot with various Beacon Mutual team members as the first step in a new ad campaign. We focused on regional messaging–showing how the Rhode Island-based Beacon team was a big part of the community. Photographing real Beacon employees was powerful, and we let these photos shine in the various ads. We appreciate their simple but strong message.

Jack from Beacon Mutual holding pen and paper with information about Jack's role at the company
Katie from Beacon Mutual with arms crossed and information about Katie's role at the company
Moira from Beacon Mutual with arms crossed and information about Moira's role at the company
Jack from Beacon Mutual holding pen and paper with information about Jack's role at the company
Katie from Beacon Mutual with arms crossed and information about Katie's role at the company
Moira from Beacon Mutual with arms crossed and information about Moira's role at the company
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Newport Restaurant Group & Beacon Mutual

In partnership with Newport Restaurant Group, Beacon Mutual developed a marketing campaign to spotlight the success of their safety program. This means we had the pleasure to work on a project featuring two of our favorite clients! The goal was to showcase their partnership, and explain how working together to create a strong safety culture brought about many benefits.

We like the idea of highlighting a specific client in marketing campaigns, because it makes everything real. Hearing stories from the Beacon safety team and the Newport Restaurant Group staff brought everything full-circle, exemplifying how Beacon works with their clients. We created a blog post, videos around various safety topic examples, and a digital and print ad campaign showcasing the successful partnership.

Beacon Mutual advertisement with two wine glasses clinking together
person adding a lime to garnish a drink