Boston’s neighborhood bank, redefined.

With a 120-year history and a local feel, The Cooperative Bank (TCB) stands apart from larger, more corporate banks whose products and services feel less and less personalized. With sophisticated online and mobile banking services, TCB has their feet firmly planted in the 21st century, but they still believe in the power of lifetime relationships and old-fashioned service. Jackrabbit was excited to breathe some fresh life into TCB’s visual identity to communicate how they stand apart.

Brand Strategy & Design

TCB has had a myriad of changes made to its brand over the years. Jackrabbit created an all-encompassing brand guide and solved how the brand would be translated into marketing collateral.

Advertising

Over the course of our relationship with TCB, we’ve worked closely with their AVP of Marketing to design and launch various advertising campaigns—from the launch of their new branch in Jamaica Plain to the launch of their new website. TCB’s advertising spanned from billboards, newspapers, digital, and out-of-home.

Marketing Collateral

Jackrabbit redesigned various marketing collateral—from stationery and PowerPoint templates to employee engagement collateral and in-branch signage. Using their bright brand colors and engaging photographic style, we designed a series of services brochures to support TCB’s product and services strategy. When COVID-19 drove Boston-area businesses to shut down, Jackrabbit was quick to support and design a variety of internal and external branch signage.

Social Media Content

Jackrabbit designed an entirely new social media system, which included a series of standard post templates for TCB’s Facebook, Twitter, Instagram, and LinkedIn accounts. Jackrabbit provides TCB with ongoing social media support, including content creation, copywriting, design, and maintenance.

Debit Card Design

It was important for us to put the refreshed brand into the hands of customers. Jackrabbit created a fresh, new design for TCB’s [email protected] debit card, and a more professional, solid purple design for business accounts.

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