Boston’s neighborhood bank, redefined.

With a 120-year history and a local feel, The Cooperative Bank (TCB) stands apart from larger, more corporate banks whose products and services feel less and less personalized. We were excited to breathe some much-needed life into TCB’s visual identity.

Brand Strategy & Design

TCB has had a myriad of changes made to its brand over the years. Jackrabbit created an all-encompassing Brand Guide and began exploring how the brand could be translated into marketing collateral.

Advertising

Jackrabbit conceptualized and designed a full out-of-home campaign for TCB’s newest branch in Jamaica Plain, paired with supporting digital and print advertising that was clean, sharp, and modern.

Marketing Collateral

Jackrabbit redesigned various marketing collateral—from stationery, to thank you cards, to billing statements. Using their bright brand colors and engaging photographic style, we designed a series of services brochures to support TCB’s product and services strategy.

Social Media Content

Jackrabbit designed an entirely new social media system, which included a series of standard post templates for TCB’s Facebook, Twitter, Instagram, and LinkedIn accounts. Jackrabbit provides TCB with ongoing social media support, copywriting, design, and maintenance.

Debit Card Design

It was important for us to put the refreshed brand into the hands of customers. Jackrabbit created a fresh, new design for TCB’s [email protected] debit card, and a more professional, solid purple design for business accounts.

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