Brand Building for The Cooperative Bank

Boston’s neighborhood bank, redefined.

Boston Proud Since 1898

With a 120-year history and a local feel, The Cooperative Bank (TCB) stands apart from larger, more corporate banks whose products and services feel less and less personalized. With sophisticated online and mobile banking services, TCB has its feet firmly planted in the 21st century, but they still believe in the power of lifetime relationships and old-fashioned service. Jackrabbit was excited to breathe some fresh life into TCB’s visual identity to communicate how they stand apart.

Solutions

Brand Strategy and Design

TCB has had a myriad of changes made to its brand over the years. Jackrabbit created an all-encompassing brand guide and solved how the brand would be translated into marketing collateral.

The Cooperative Bank pocket folder with letterhead, business card, and brochures

Marketing Collateral

Jackrabbit redesigned various marketing collateral — from stationery and PowerPoint templates to employee engagement collateral and in-branch signage. Using their bright brand colors and engaging photographic style, we designed a series of service brochures to support TCB’s product and service strategy. When COVID-19 drove Boston-area businesses to shut down, Jackrabbit was quick to support and design a variety of internal and external branch signage.

Website Redesign

While Jackrabbit worked to infuse the new TCB brand look and feel in print and digital media, TCB recognized the importance of carrying these same principles to their website. As a local bank that is built on relationships, TCB needed a website that puts their customers front and center, offers an experience that is modern and user-friendly, and most importantly — embodies the spirit of community banking.

Visit Website

TCB website design personal banking page

TCB website design business banking page

The Cooperative Bank (TCB) advertising on billboard

The Cooperative Bank (TCB) bus shelter advertising in Boston

The Cooperative Bank (TCB) advertising in subway

The Cooperative Bank (TCB) print advertising

The Cooperative Bank (TCB) advertising on digital boards

The Cooperative Bank social media page on mobile device

Advertising Campaigns

Over the course of our relationship with TCB, we’ve worked closely with their AVP of Marketing to design and launch various advertising campaigns — from the launch of their new branch in Jamaica Plain to the launch of their new website. TCB’s advertising spanned from billboards, newspapers, digital, and out-of-home.

Woman on phone standing near TCB advertising for Jamaica Plain

tcb billboard with sky and clouds behind

Direct Marketing Design

As an extension of our strategy to root TCB’s brand in relationships, Jackrabbit created a series of personalized direct marketing pieces that featured their lending officers. These direct mailers, in particular, empowered TCB’s lending team as they are out in the field and helped to facilitate meaningful connections with customers.

sample social media content and graphics for tcb

Social Media Content Creation

Jackrabbit designed an entirely new social media system, which included a series of standard post templates for The Cooperative Bank’s Facebook, Twitter, Instagram, and LinkedIn accounts. Jackrabbit provides TCB with ongoing social media support, including content creation, copywriting, design, and maintenance.

TCB Social