The rebrand of DJ Henry Dream Fund keeps the spirit of DJ Henry alive while empowering children to embrace the benefits of a healthy lifestyle.


When a long time non-profit client was ready to update their branding to better support the great work they do, we were excited to answer the call. The goal was to keep the mission of the DJ Henry Dream Fund at the forefront as well as honor DJ Henry’s legacy. Since their work is about getting kids to lead an active lifestyle, we brought in a bold blue with a lot of energy and created a logo that looked like it belonged in the sports industry. Additional updated materials include the invitation to their yearly gala and their website. Hopefully this updated look leads even more kids to say YES to a healthy lifestyle!

Learn More About the DJ Henry Dream Fund


  • Brand Identity
  • Event Identity & Invitations
  • Logo Design
  • Photography & Video
  • Web Design & Development

Logo Design

When DJ Henry Dream Fund wanted to update their logo they wanted something modern that could elevate their non-profit status from a local charity to an organization that is helping hundreds of kids statewide. The new mark feels energized and fits within the athletic space.

Website Design & Development

The website was the main place to give audience information into the DJ Henry Dream Fund mission and be the main access point for families looking for scholarships. The design is sleek while making DJ the continued focus throughout.

Brand Video

The brand video was a new way for DJDF to get their message and mission out to audiences. We used playful animation to help it feel approachable and clean. This video was utilized on social media platforms and linked in online e-mailers to help get younger donors to support their efforts.

Watch Video

Annual Gala Invite Package

There is a lot of competition for non-profit fundraising events in Massachusetts so DJDF wanted to create a unique invitation design that would attract donors to attend their annual fundraising gala. Jackrabbit designed an invite sleeve version that included a diecut of their logo icon as well as a four-panel fold out invite card that featured photos of their scholars.

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