Brand Identity & Animation for DJ Henry Dream Fund
Keeping DJ Henry's spirit alive by empowering children to embrace a healthy lifestyle.
When a long-time non-profit client was ready to update their branding to better support the great work they do, we were excited to answer the call. The goal was to keep the mission of the DJ Henry Dream Fund at the forefront as well as honor DJ Henry’s legacy. Since their work is about getting kids to lead an active lifestyle, we brought in a bold blue with a lot of energy and created a logo that looked like it belonged in the sports industry. Additional updated materials include the invitation to their yearly gala and their website. Hopefully, this updated look leads even more kids to say YES to a healthy lifestyle!
DJ Henry Dream Fund wanted to update their logo in favor of something modern. The goal was to elevate their non-profit status from a local charity to an organization that is helping hundreds of kids statewide. The new mark feels energized and fits well within the athletic space.
Website Design & Development
The website is the main place for audiences to learn about the DJ Henry Dream Fund mission. It is also the main access point for families looking for scholarships, and to learn about events and success stories. The design is sleek while making DJ the continued focus throughout.
The brand video was a new way for DJDF to get its message and mission out to audiences. We used playful animation to help it feel approachable and clean. This video was utilized on social media platforms and linked in emailers to help get younger donors to support their efforts.
Annual Gala Invite Package
There is a lot of competition for non-profit fundraising events in Massachusetts so DJDF wanted to create a unique invitation design that would attract donors to attend their annual fundraising gala. Jackrabbit designed an invite sleeve version that included a die-cut of their logo icon as well as a four-panel fold-out invite card that featured photos of their scholars.