When a long-time non-profit client was ready to update their branding to better support the great work they do, we were excited to answer the call. The goal was to keep the mission of the DJ Henry Dream Fund at the forefront as well as honor DJ Henry’s legacy. Since their work is about getting kids to lead an active lifestyle, we brought in a bold blue with a lot of energy and created a logo that looked like it belonged in the sports industry. Additional updated materials include the invitation to their yearly gala and their website. Hopefully, this updated look leads even more kids to say YES to a healthy lifestyle!