As a national and international leader in
animal protection and veterinary medicine,
MSPCA-Angell provides direct hands-on care
for thousands of animals each year.


MSPCA-Angell is a unique organization because of the role they play in every step of the animal welfare cycle — from rescuing and adoption, to behavioral training and healthcare, all the way to advocating with legislators. As the second-oldest humane society in the U.S., MSPCA-Angell recently celebrated this rich history of caring for animals on their 150th anniversary in 2019.

Since 2015, MSPCA-Angell has put their trust in Jackrabbit to help communicate their message effectively to their many different audiences. We’ve done it all —  the initial brand strategy, positioning and messaging which formed the brand guidelines, as well as the design and production of all materials. Take a look at the extensive collection of eye-catching materials we’ve created for one of the largest nonprofits in Massachusetts.


  • Brand Guidelines
  • Annual Report
  • Brand Strategy
  • Direct Mail
  • Event Identity & Invitations
  • Newsletter
  • Photography & Video
  • Print Collateral
  • Signage
  • Web Design & Development

Powerful Marketing Collateral for a Fiercely Compassionate Organization

Marketing collateral is a powerful tool that helps spread the great work MSPCA-Angell is doing for animals throughout the state. From program flyers to organizational newsletters, Jackrabbit has been able to help get their mission and message out to their audiences.

Annual Reports

A beautifully design annual report goes a long way in summarizing notable milestones, numbers, and stories from the past year. The MSPCA-Angel report also needed to include an honor-roll of donors — individuals, corporations, and foundations — who are key to ensuring a bright future for animals and their care. The design solution that Jackrabbit created for the report effectively communicates the extraordinary range of services and programs provided by the MSPCA-Angell and all that they’ve accomplished.

Bi-Annual Newsletters

The MSPCA-Angell bi-annual newsletter, “Companion,” highlights the latest news from their adoption centers and animal medical center. This colorful publication designed by Jackrabbit makes a big impact with helpful pet-care tips and stories featuring people who love and care for animals. Creating an established design template for the look and feel of the newsletter helps to ensure that the organization is presented with consistency each time.

Brand Guide for Success

Our challenge was creating a brand guide that allowed for flexibility between the various programs and locations but sewed a common thread to build brand consistency.

Fundraising Events Branding & Design

Raise the Woof Annual Gala

Raise the Woof is MSPCA-Angell’s premier fundraising event. Donors dress up fancy and bring their dog! They are always looking for creative ways to help their non-profit event materials stand out from the rest. Unique die-cuts, foils, and other print techniques help this event shine.

Fast and Furriest Annual 5K — Run. Walk. Wag.

This super fun run event is the highlight of the spring season. The last few years the event was held at Assembly Row, a mixed-use property where their are many various options for advertising such as in the parking garage wall ads, light pole banner and truss banners. Jackrabbit creates all the event materials for a truly unified and branded look.

Blue Jean Ball at MSPCA Nevins Farm

This event was a celebration of the 100th year of MSPCA-Angell helping animals at Nevins Farm. The Gala was located in the beautiful barn at the farm and dress code was “creative denim”.  This event raised funds for their next century of helping some of the neediest animals in the region. The invitation was printed on a high-quality fabric textured paper stock and was well received by invitees.

MSPCA-Angell Leaders Circle President's Brunch

This brunch event celebrated the significant support that members of the Leaders Circle President’s Level generously give to MSPCA-Angell. The invitation package included a special 150th Anniversary engraved metal dog tag secured to the front panel.

Unleash the Night Annual Gala for MSPCA Cape Cod

MSPCA–Cape Cod’s “Unleash the Night” Summer Gala is a cocktail and dinner party with a vibrant live auction. All funds generated from the Summer Gala help to support local Cape Cod animals and outreach programs in the community. The design of the Gala materials successfully reflects this vibrant summer evening event.

Custom Photography

Great photography is a key element to many of the print and digital pieces Jackrabbit creates. MSPCA-Angell understands the importance and so we have done photoshoots at some of the their various locations and at our in-house studio.

Custom Illustration

Holiday Cards to benefit MSPCA-Angell

MSPCA-Angell used these custom illustrated greeting card sets as a creative way to raise money during the holidays.

Website Design & Development

We worked with the MSPCA-Angell to design and develop a website that helps people humanely resolve conflicts with unwanted wildlife at their homes. Dubbed the “Intruder Excluder,” the site guides the user through the issues they are dealing with to discover what animals could be intruding, and what solutions are recommended to resolve the conflict in a humane way.

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It’s been a joy to work with you and all your colleagues!
You’ve helped see to it that a lot of good
has been done for animals and us!

Carter Luke President and CEO, MSPCA-Angell (retired)

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