Brand Strategy & Execution for Better Nutrition Program
Better nutrition. Better design.
BETTER, NOT PERFECT, MORE OFTEN.
Now that’s a mantra we identified with immediately! We worked with Ashley Koff, RD to bring life to her vision to build a Better Nutrition Program, providing individuals with the tools they need to fuel their bodies and live a more mindful lifestyle.
With the myriad of “eat this/not that, do this/not that, get-thin-quick” weight-loss plans on the market, how do you break through the clutter? Create a brand that personifies what people are looking for–approachable and attainable.
Branding and Collateral
We wanted individuals who were looking to join The Better Nutrition Program to identify instantly with the color palette, clean and simple font styles, and relatable characters and iconography. We carried these elements through the printed & digital workbooks, website designs, and other pieces such as guides, infographics, and stationery.
PRINTED & DIGITAL WORKBOOKS
One of our favorite projects to work on was creating a printed (and later digital) version of a Better Nutrition workbook. It was interesting to consider the end user getting this workbook (at a big conference or in a more intimate setting), and thinking through how they'd interact with it. The pagination alone warranted strategic thinking and collaboration between copy and design. We were able to illustrate the book from start to finish in a way that really spoke to the reader. We incorporated exercises and blank pages for notes, and ensured the book was truly usable. And yes, the design itself was super fun and we got to be insanely creative–because that just meant we were being on-point for the brand!
Your designs have helped me realize the vision for my business and effectively communicate The Better Nutrition Program. Plus, you are all awesome to work with, and let me focus on what I do best (allowing me to stay out of the technical stuff helps!).