Branding Built on Research
NxStage is the leader in revolutionary renal care products and therapies proven to transform patients’ lives. Their hemodialysis system is simpler, more flexible, and more portable than conventional systems. This matters for brand strategy because their products make life easier for renal care patients, for the caregivers who support them, for forward-thinking nephrologists who want patients to thrive, and for nursing staff who care deeply for their patients’ wellbeing. When working with a company with a history rooted deep in research, we knew we had to do ours when developing their brand. Through interviews, audience research, and data analysis, we got to the heart of who NxStage is and how the company’s work helps to improve lives.