We're nuts for this packaging design.

A Delicious Undertaking

When Healthy Truth approached us to redesign their brand and packaging, we hopped at the chance (and not just to sample the yummy goods!). Formerly Organic Living Superfoods, Healthy Truth turned to us to help them transition to a more approachable brand. The updated look and feel gets across that they’re more than a snacking company–they are a health food company that helps people (of all kinds) enjoy healthy food.

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  • Packaging
  • Logo Design
  • Print Collateral
  • Signage
  • Video

Clean, Simple, and Honest

The task at hand for this packaging design was to align with the tenets of their brand and the snacks they produce. The Healthy Truth makes flavorful snacks that incorporate superfoods and natural ingredients that are sustainably and fairly sourced; clean labeling is everything to them and the packaging design needed to reflect that.

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Healthy Truth engaged the Rabbits to create a series of videos to kick off their 2019 #happytruthyear campaign. The campaign focuses on the reward of making decisions that are true to yourself and your health and wellness goals.

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Clean Ingredients, Clean Collateral

From business cards, to tradeshow banners and brochures, the new brand needed to communicate Healthy Truth’s tenets regardless of medium. The Rabbits expanded on the brand visuals by complementing the strong, red logo with bright ingredient photography against crisp white backgrounds.

We have created a wonderful partnership with the Jackrabbit team. They really pushed our team to think outside the box when it came to the rebranding of our company, but took the time to really understand our mission. Our new logo and product packaging turned out amazing and we've received many, many compliments! We look forward to continuing to expand our partnership.

Caitlan Morris, Marketing Director Healthy Truth

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