Case Study
Jackrabbit has been working with the experienced and tight-knit team at S&P Consultants for nearly a decade. From their original logo design and a full messaging exercise to new offerings, it’s been exciting to see the evolution of their brand. In 2021, Jackrabbit helped S&P navigate an acquisition by Nordic Consulting, a global health and technology consulting company, by working visually to align the two brands while preserving S&P’s own brand integrity and voice.
We took a deep dive into the S&P brand to develop comprehensive guidelines. From high-level and strategic components like audience-specific messaging and influencer identification, down to nuts and bolts logo “do’s” and “don’ts,” this document covers it all.
In the complex field of HIT, new challenges arise constantly as technology and the regulatory environment changes and evolves. S&P astutely recognizes this as an opportunity to let their deep industry expertise shine, and we've helped them develop whitepapers on hot topics, such as RevCycle.
One of the most exciting projects we’ve had the opportunity to work on with the S&P team is branding their consulting methodology, honed over 20 years of working in the industry.
InTegrity has become an important cornerstone of the S&P brand, so it was only natural to develop a logo that marries the S&P brand to its core framework… we also couldn’t resist playing off “IT” in the name!
Most stories are best told by the people who lived them. S&P’s clients have sat down in front of the camera to tout successes that S&P helped them to achieve, from standing up an EHR in record time to delivering consulting teams that integrate seamlessly with clients’ culture.
Jackrabbit has been highly supportive and collaborative in a full array of services spanning strategy, development / design, videography, implementation, program management, etc. We proudly share in our mutual achievements, and our market presence, core values, lead generation, and brand awareness reflect accordingly. We would not enjoy this heralded success without them.