Have you ever had a creative brainstorming meeting while riding on waves? We have!
Southport Boats fully utilized Jackrabbit’s wide range of capabilities, from web design to print to photography and video. Their trust in us to work across different types of media allowed for a completely unified brand strategy, and in doing so, helped deliver a consistent message to their audience. Great visuals, strong messaging, and a push toward events were key to our marketing plan.
The Southport website is a perfect example of client trust. Southport trusted us with creative liberty to design a fully interactive and highly functional website to attract new customers while highlighting key features (like various boat models and a dealer locator). With an expanded footer for easy navigation and interactive elements like hover states to highlight offerings, you can see how hard our team worked to make the website a seamless experience for all users.
In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive design so that visitors can access anything from the latest news to the dealer locator, straight from their phone.
Southport Print Collateral
We were able to update and develop print pieces to better establish a connection with potential customers at boat shows and exhibitions. Business cards and stationery got a sleeker look. Brochures with exciting imagery replaced one-page sell sheets and are updated regularly with new shots and models from periodic photo shoots.
Social Media Content Creation
Another point of focus was to strengthen their social media presence and engage the online community better. To do so, Jackrabbit combined its photography, videography, design, and social media capabilities in order to help Southport post meaningful photos and captions on a regular basis.
Southport’s fast-paced ad campaign involved materials such as emailers, banner ads, site takeovers, and advertising in print publications. They relied on Jackrabbit to deliver consistent messaging, with results showing an increase in website traffic.
Banner ads were a crucial part of Southport’s effort to target new audiences and gain brand awareness. We created a cohesive set of ads in a variety of sizes that ran across different vendors, search engines, and websites.
With 2 million page views annually to outdoor enthusiasts, Florida Sport Fishing is a high-visibility saltwater fishing and boating site. We helped Southport reach new customers with a takeover of their site.
Video & Photography by Jackrabbit
We trust Jackrabbit to execute all of our branding, ad, and social campaigns for us and each piece turns out amazing. We’re happy to have a great relationship and look forward to continuing to work with them.