Drawing upon our extensive experience in packaging design for alcoholic beverages, Jackrabbit was the perfect match for the branding and packaging design of an exciting new brand in the Ready-to-Drink (RTD) category. Craftwell Cocktails, inspired by the spirit of the Pacific Northwest, are wonderfully flavorful wine-based cocktails in a convenient can, crafted with real fruit to deliver an authentic cocktail experience and exceptional taste.
While the RTD category is experiencing rapid growth in the U.S. alcohol beverage industry, it has typically been dominated by flavored malt beverages and hard seltzers. However, this category has expanded to include spirit and wine-based drinks. What gives Craftwell Cocktails a particular advantage is it can be distributed as a wine product, allowing it to be sold at retail locations where spirit-based RTDs are not permitted. This presented an exciting opportunity for us to create branding for Craftwell that would make a significant impact in the market.