Vermont Cider Company is a leading beverage maker in the US. Their portfolio is as diverse as the projects we’ve tackled for their brands, from website design to branding to packaging. From the ultra-premium Vermont Cider Co., iconic Woodchuck, innovative Gumption, ready-to-drink Day Chaser, fruit-forward Wyder’s, as well as the classic Magners USA and Blackthorn—each of these brands have been a distinct (not to mention delicious) pleasure to work on.
Designing five individual brand websites along with one parent site for VCC was an exercise in branding and creativity. Providing consumers with details about the ciders in a way that speaks to each brand’s unique voice was a fun challenge for the Jackrabbit team. From the lively circus atmosphere on the Gumption website to the laid-back, west coast feel of the Wyder’s site, the brands are each true to themselves. All of the sites also feature the ability for consumers to easily locate where they can purchase their favorite cider styles near them.
In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive design for all six sites so that consumers can find out where to buy their favorite beverages straight from their mobile devices.
The Vermont Cider Co. Brand Family
Woodchuck Hard cider
Woodchuck has been making hard cider in Vermont for over 30 years. In the increasingly crowded hard cider category Woodchuck looked to us to develop new packaging that would brand them as the original, speak to their Vermont roots, and reinforce authenticity at the core of everything they do. Woodchuck is reinventing themselves AND the hard cider category.
This super-premium hard cider brand highlights the best of Vermont in every way, with ingredients sourced locally, down to the people who make it. To align with this, the team illustrated an idyllic Vermont barn as the central visual for the logo and packaging.
Gumption Hard Cider
A true opportunity to flex our creative muscles, designing the packaging for Gumption Hard Cider is an all-time favorite project of ours. The added ability to leverage motion and interactivity on the Gumption website allowed us to bring the brand to life.
If Vermont Cider Co. is picturesque mountains, then Wyder’s is crashing waves. Tasked with redesigning the packaging for this laid-back yet top-quality brand, we brought the ciders to life with vibrant and graphic fruit illustrations for each style in the series.
Day Chaser packaging designs required something fun, but balanced. We wanted to infuse their brand essence of not wasting a moment into the look and feel of the cans. With the flexible brush stroke and subtle fruit icons, the end product (especially the liquid inside) provides just the right vibe.