Case Study

Product Photography & Catalog Design for Bauer Hockey

Bauer Hockey—the world’s leading designer, developer, and manufacturer of ice hockey equipment—looks to Jackrabbit to score big.

One tough game—on and off the ice.

Long-time client Bauer is the biggest “pure play” brand in hockey, with equipment riding on virtually every player in the NHL—and a dominant position in college and consumer markets around the world. Naturally, they compete like champions—continually updating and improving their product line to outperform the market and maintain leadership.

Each year, we help Bauer Hockey quickly guide more than 600 products through a global distribution network—and onto the world’s hockey rinks.

Bauer Hockey catalog spread
Bauer Hockey catalog spread

No room for error. No time to lose.

Bauer’s two annual product catalogs serve as “bibles” for their international sales and distribution force. Hundreds of pages filled with technology specs and compelling imagery that ranges from perfectly-lit product shots to “lifestyle imagery” and cover designs that have to command attention and generate fresh excitement year after year.

From a production standpoint, multiple languages, complex print runs, and the day-to-day coordination of nearly a dozen Category Line Managers is driven by tight deadlines and a no-room-for-excuses retail calendar.

Bauer Hockey catalog spread
Bauer Hockey catalog spread

Dynamic and Creative Product Photography

Jackrabbit works with the most experienced product photographer with over 25 years in creating high-quality product photography, using the best lighting, cameras and computer equipment. A passion for outstanding images is the driving force for producing the powerful photographs that enhance and enliven our creative concepts. In order to best capture the important product features, technology, and consumer benefits, our art directors immersed themselves in the details of the products. We collaborated directly with the Bauer product managers before, after, and during the entire photoshoot process to ensure all products were captured in the best way possible.

cover of a bauer hockey product catalog showing creative photography of products using dry ice smoke
Bauer Hockey catalog spread

Winning Results for Bauer Hockey

The Jackrabbit team brings the skills, speed, and precision to both the product catalog design as well as product photography, which in turn reliably delivers winning results, earning us Bauer’s continued confidence. In fact, they’ve expanded the Bauer/Jackrabbit collaboration to include additional responsibilities such as event graphics.

Bauer Hockey catalog spread
sample photography for bauer hockey products
creative photography for bauer hockey products using a brushed metal surface

Working with Jackrabbit since 2008 has elevated our catalog appearance and production. The level of creativity, professionalism, and patience is why we chose to work with the Rabbits and it’s what keeps us coming back.

Laura A. Stewart-Baker Global Brand Manager (former), Bauer Hockey