Case Study

Design & Marketing for ABS Capital

Jackrabbit focuses on helping grow the ABS brand.


ABS Capital is all about GROWTH. The Baltimore-based firm taps into its deep experience to help companies navigate their growth stages. Over the years, the ABS brand has continued to evolve and adapt to the firm’s needs. And Jackrabbit has had the pleasure of helping along the way, working with the team at ABS Capital for over a decade. We’ve collaborated on a variety of projects, from digital work and marketing collateral to videos and event materials.

various ABS Capital marketing collateral created by jackrabbit design

Telling the ABS Capital Story

The rabbits were tasked with getting across the team’s deep expertise and collaborative vibe. So we hopped on a flight to meet up with the ABS team and a number of their portfolio company executives, filming conversations about their partnerships over the years. The videos showcase a point of pride for the ABS team: true partnerships with their founders and CEOs.

ABS Capital video with Paul Doman, Accurate Group sitting down at table

Digital Holiday Cards

Each year, we look forward to the call from ABS Capital signaling that it’s time to start their annual holiday emailer. The project always gets us into the holiday spirit and allows us to flex our creative muscles and illustration talent.

4 different ABS Capital holiday cards

Marketing & Communications

ABS understands the importance of communications, both internal and external. Over the years, we’ve worked with them on various email campaigns, event materials, and presentations. Whether it’s an internal design for celebrating employee anniversaries, or an external communication announcing an exciting new deal, consistent and concise communication is key.

ABS Capital postcard

Jackrabbit truly delivered with creativity and modern technology. Besides delivering on the creative front, the project was well managed with attention to the calendar and budget. When we requested changes, they were upfront about the cost to time and expense. Because Jackrabbit has video resources in-house, we had the ability to keep a consistent look and feel.

Kim Kile Former General Partner, ABS Capital Partners