Case Study

Brand Support for Southport Boats

Have you ever had a creative brainstorming meeting while riding on waves? We have!

Experience Excellence

Southport Boats fully utilized Jackrabbit’s wide range of capabilities, from web design to print to photography and video. Their trust in us to work across different types of media allowed for a completely unified brand strategy, and in doing so, helped deliver a consistent message to their audience. Great visuals, strong messaging, and a push toward events were key to our marketing plan.

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Web Design & Development

The Southport website is a perfect example of client trust. Southport trusted us with creative liberty to design a fully interactive and highly functional website to attract new customers while highlighting key features (like various boat models and a dealer locator). With an expanded footer for easy navigation and interactive elements like hover states to highlight offerings, you can see how hard our team worked to make the website a seamless experience for all users.

Southport Boats website design showing homepage banner
Southport Boats website design showing models dropdown
Southport Boats website design showing model details
Southport Boats website design showing gallery page
Southport Boats website design showing dealer locator page
Southport Boats website design showing news page
Southport Boats website design showing videos page
Southport Boats website design showing about us page
Southport Boats website design showing homepage banner
Southport Boats website design showing models dropdown
Southport Boats website design showing model details
Southport Boats website design showing gallery page
Southport Boats website design showing dealer locator page
Southport Boats website design showing news page
Southport Boats website design showing videos page
Southport Boats website design showing about us page
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Responsive Design

In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive design so that visitors can access anything from the latest news to the dealer locator, straight from their phone.

Southport responsive mobile design homepage banner
Southport responsive mobile design showing model details
Southport responsive mobile design showing blog
Southport responsive mobile design showing building a southport
Southport responsive mobile design homepage banner
Southport responsive mobile design showing model details
Southport responsive mobile design showing blog
Southport responsive mobile design showing building a southport
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Southport Boats black and white business cards

Southport Print Collateral

We were able to update and develop print pieces to better establish a connection with potential customers at boat shows and exhibitions. Business cards and stationery got a sleeker look. Brochures with exciting imagery replaced one-page sell sheets and are updated regularly with new shots and models from periodic photo shoots.

Southport Boats brochure closeup
Southport Boats brochure closeup
Southport Boats brochure closeup
Southport Boats brochure closeup
Southport Boats brochure closeup

Social Media Content Creation

Another point of focus was to strengthen their social media presence and engage the online community better. To do so, Jackrabbit combined its photography, videography, design, and social media capabilities in order to help Southport post meaningful photos and captions on a regular basis.

Visit Southport’s Instagram

Southport Boats instagram post of boat on water
Southport Boats instagram post of boat engines
Southport Boats social media of couple on Southport boat
Southport Boats instagram post of boat on water in the city
Southport Boats instagram post of engines in water
Southport Boats instagram post of boat with colored lights
Southport Boats instagram post overhead of boat on water
Southport Boats instagram post of boat on water
Southport Boats instagram post of boat engines
Southport Boats social media of couple on Southport boat
Southport Boats instagram post of boat on water in the city
Southport Boats instagram post of engines in water
Southport Boats instagram post of boat with colored lights
Southport Boats instagram post overhead of boat on water
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Southport Boats series of print advertisements

Advertising Campaigns

Southport’s fast-paced ad campaign involved materials such as emailers, banner ads, site takeovers, and advertising in print publications. They relied on Jackrabbit to deliver consistent messaging, with results showing an increase in website traffic.

Digital Ads

Banner ads were a crucial part of Southport’s effort to target new audiences and gain brand awareness. We created a cohesive set of ads in a variety of sizes that ran across different vendors, search engines, and websites.

Southport Boats digital ads with boats and logos

SITE TAKEOVER

With 2 million page views annually to outdoor enthusiasts, Florida Sport Fishing is a high-visibility saltwater fishing and boating site. We helped Southport reach new customers with a takeover of their site.

Southport Boats site takeover on Florida Sport Fishing website
Southport Boat in water doing donuts

Video & Photography by Jackrabbit

Southport Boats on water in rough water and moody sky
Southport Boats on water at sunset
Southport Boats aerial shot of the boats wake
Southport Boats interior seating of boat
Southport Boats people fishing on boat

We trust Jackrabbit to execute all of our branding, ad, and social campaigns for us and each piece turns out amazing. We’re happy to have a great relationship and look forward to continuing to work with them.

Jonathan Kirby Marketing and Sales Director, Southport Boats