P is for Packaging

And we all know what C is for! When Fancypants Baking Co. came to us looking for an overhaul of their cookie packaging, the desired direction was fun, playful, and of course delicious! The rabbits sunk our teeth in (literally and figuratively!) and got to work.

The packaging needed to stand out on shelves, communicate the crispy deliciousness of the cookies, and get across key differentiators of the brand, specifically that everything is baked by hand in a peanut and tree nut-free facility.

Visit Client


  • Packaging
  • Illustration
  • Logo Design

Delicious Design

Featuring vibrant colors and hand-drawn illustrations that speak to each flavor’s ingredients, the new packaging is F-U-N, fun! From year-round flavors (classics like Chocolate Chip), to seasonal flavors (Vanilla Rose or Spicy Chocolate, anyone?) to specialty offerings (we got you, vegans)… we can’t pick a favorite!


As a part of the project, the Rabbits re-imagined the Fancypants logo, thinking through how to modernize the wordmark and optimize it for a variety of applications including, of course, the packaging. The end result balances fun and whimsy with these practical considerations. We think it’s pretty fancy indeed!

Website Design and Development

Fresh out of the oven is the newly redesigned FancyPants Baking Co. website! With the successful launch of their updated packaging, we were tasked to bring the new branding and visual identity to their web presence. To showcase FancyPants’ playful energy, we created a stop-motion animated video with dancing cookies that highlight their products and core differentiators in a unique way. Their joyful personality shines throughout the site with playful colors, hand-crafted illustrations and tasty photography.

Working with Jackrabbit Design made our project feel easy! We challenged them to unify our brand and they delivered. They are a fantastic team – great communicators who love the creative process!

Maura Duggan, Founder & President Fancypants Baking Co.

» All Projects «