P is for Packaging
And we all know what C is for! When Fancypants Baking Co. came to us looking for an overhaul of their cookie packaging, the desired direction was fun, playful, and of course delicious! The rabbits sunk our teeth in (literally and figuratively!) and got to work.
The packaging needed to stand out on shelves, communicate the crispy deliciousness of the cookies, and get across key differentiators of the brand, specifically that everything is baked by hand in a peanut and tree nut-free facility.