Case Study

Digital and Print Marketing for Pri-Med

The primary source for award-winning primary care continuing education.

Overview

Over the past 28 years, Pri-Med has built a community of primary care clinicians based on a foundation of high-quality, affordable continuing medical education. Because Pri-med educational content is developed by the best faculty and medical schools in the world, we knew the caliber of our work had to match when we began working together. Today, we support both Pri-Med’s B2B and B2C marketing teams, helping them to concept and execute eye-catching campaigns across a variety of channels.

Sample direct mail package for Pri-med including 4 different mailers

Direct Marketing Campaigns

Healthcare professionals want a targeted way to stay informed and engaged with the latest developments in their field. Direct marketing campaigns for Pri-Med events, programs, and learning opportunities are key to keeping their audience informed and educated.

Direct Mail that Connects

Direct mail promoting Pri-Med conferences to clinicians for their continued education is crucial for the success of the events. A well-crafted design will capture the attention of busy healthcare professionals and encourage them to attend. It is very effective at increasing event attendance and ultimately leading to improved patient care and outcomes.

Sample postcards for Pri-Med South postcard direct mail

Digital & Print Marketing Collateral

A combination of digital and print marketing is crucial for Pri-Med in that it allows them to reach a wider audience and establish a consistent brand image across multiple platforms. Jackrabbit has tackled it all for Pri-Med!

Presentation Design

To effectively convey your message and engage your audience, it’s important to have a well-designed presentation. The Pri-Med presentations have visually appealing graphics as well as consistent formatting of colors and fonts, making them feel professional and engaging.

Sample Pri-Med Powerpoint presentation design with title "Why Pri-Med"
Sample Pri-Med PPT presentation page with title "Virtual Industry Theaters"
Sample Pri-Med Powerpoint presentation design with title "2023 In-Person Conference Schedule"
Sample Pri-Med Prospectus interior page with title Exhibiting at Annual Conferences & Expos"
Sample Pri-Med Powerpoint presentation design with title "Inform Your Go-to-Market Strategy"
Sample Pri-Med Powerpoint presentation design with title "Why Pri-Med"
Sample Pri-Med PPT presentation page with title "Virtual Industry Theaters"
Sample Pri-Med Powerpoint presentation design with title "2023 In-Person Conference Schedule"
Sample Pri-Med Prospectus interior page with title Exhibiting at Annual Conferences & Expos"
Sample Pri-Med Powerpoint presentation design with title "Inform Your Go-to-Market Strategy"
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Posters

Jackrabbit has designed a variety of informative posters for Pri-Med that require a great deal of content. This makes it essential that they're designed and organized in a smart way, making it easy for a viewer to navigate.

Sample posters for Pri-Med

One-Pagers

All Pri-Med one-pagers designed by Jackrabbit, while serving different purposes, maintain a professional and on-brand aesthetic. Whether they are featuring Pri-Med’s award-winning programs, exhibitor quick facts, or info about the event app, we ensure they are designed to engage Pri-Med’s target audiences.

Sample one-pager design for Pri-Med

Digital Advertising Campaigns

Jackrabbit helps Pri-Med to maximize their advertising budget by creating campaign graphics that are on-brand and effective. By utilizing ad platforms such as Linkedin, Facebook, and Google, Pri-Med is able to reach a highly relevant audience and drive registrations for Pri-Med’s conferences.

Sample digital advertising campaign shown applied to a Linkedin paid ad and homepage banner promo

Social Media Graphics

Jackrabbit works as a partner with Pri-Med to create tailored social media campaigns that are both eye-catching and engaging, helping to increase brand awareness, promote conferences, and provide educational tools. We’re able to provide Pri-Med with effective graphic solutions to achieve their current and future campaign goals.

Sample social media posts for Pri-med designed by Jackrabbit Design

Large-Scale Event Signage

In-Person Conference Graphics

Jackrabbit has excelled in creating impressive large-scale event graphics for Pri-Med conferences. From informative posters to backdrops that create a memorable ambiance, our expertise in designing way-finding signs ensures attendees can easily navigate the event. With a key eye for detail and a deep understanding of branding, Jackrabbit has become a go-to partner for Pri-med in elevating their conference experience with impactful visuals.

Pri-med in-person conference showing booth design