Case Study

Social Media Management for Middlesex Corporation

Finding beauty in America's infrastructure.

overview

Middlesex tasked Jackrabbit with strengthening their social media presence and custom content development. Jackrabbit combined photography, design, and social media strategy and planning capabilities to keep their followers engaged and up to speed on their current projects.

Multi-Channel Experience

Jackrabbit curated messaging and visuals appropriate for the different audience types for Instagram, Facebook, LinkedIn, and Twitter. We ensured up-to-date imagery dimensions and optimized content based on the platform.

Sample social media post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
Sample social media post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
Sample instagram post for middlesex corporation
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SOCIAL MEDIA REPORTING

Jackrabbit provided a social media audit and narrowed in on types of content that performed well statistically. After implementing our recommendations, Middlesex’s Instagram followers doubled in the first 6 months.

social reporting metrics screen
Middlesex Corporation employee working
Middlesex Corporation employees working together
Middlesex Corporation employee working
Middlesex Corporation employee working
Middlesex Corporation photo of employee looking at blueprint
Middlesex Corporation trucks in a line

Custom Photography

Jackrabbit joined Middlesex on local job sites to photograph the team, equipment, and the work being done. Shooting multiple real jobs allowed us to truly show what Middlesex is all about, and accrue an arsenal of photos that could be used on social media and in various marketing materials. We also visited the Middlesex office to capture some candid photos of their team along with the work that is done in their facility.

Middlesex corporate brochure cover and interior spread

Corporate Brochure

Jackrabbit redesigned the Middlesex corporate brochure for their 50th anniversary. With the strategic objective to assist in developing exceptional team members, the brochure was designed to provide valuable information about the company’s purpose: To create economic and professional opportunities by safely providing high-quality products and services. Also included is helpful information about human resources and benefits. To showcase Middlesex Corporation’s exceptional current portfolio, the brochure features photos and details about over two dozen active projects. Overall, the brochure design is a professional reflection of the company and its core values.