Social Media Management for Middlesex Corporation

Finding beauty in America's infrastructure.

overview

Middlesex tasked Jackrabbit with strengthening their social media presence and custom content development. Jackrabbit combined photography, design, and social media strategy and planning capabilities to keep their followers engaged and up to speed on their current projects.

SOLUTIONS

Multi-Channel Experience

Jackrabbit curated messaging and visuals appropriate for the different audience types for Instagram, Facebook, LinkedIn, and Twitter. We ensured up-to-date imagery dimensions and optimized content based on the platform.

Sample social media post for middlesex corporation

SOCIAL MEDIA REPORTING

Jackrabbit provided a social media audit and narrowed in on types of content that performed well statistically. After implementing our recommendations, Middlesex’s Instagram followers doubled in the first 6 months.

Custom Photography

Jackrabbit joined Middlesex on local job sites to photograph the team, equipment, and the work being done. Shooting multiple real jobs allowed us to truly show what Middlesex is all about, and accrue an arsenal of photos that could be used on social media and in various marketing materials. We also visited the Middlesex office to capture some candid photos of their team along with the work that is done in their facility.

Middlesex Corporation employees working together

Middlesex Corporation photo of employee looking at blueprint