FAMILY MATTERS. NO MATTER WHAT.®
Which is why we love having the
Boston Mutual team as part of ours.
We were excited to partner with Boston Mutual Life Insurance to refine their brand style and update their brand guidelines. We then updated all marketing collateral for a fresh, consistent look and feel. Their brand attributes were used as the basis for all designs and are an important common thread to all materials.
We continue to partner with Boston Mutual on a daily basis to help them with a wide variety of ongoing marketing projects.
- Self Promo
- Brand Strategy
- Business Cards & Stationery
- Print Collateral
An important part of branding is to give clear usage guidelines so the design can be applied both internally and externally and still feel consistent. When your audience interacts with your brand, consistency is key because it reinforces that emotional brand connection that will help drive loyalty and shape the brand’s reputation.
Printed & Digital Annual Report
Our first major project was their printed and digital annual report for a milestone year in the company’s history. In celebration of their 125th anniversary, we established a theme, The People Behind You, that was carried throughout the report design and copy. As a way to highlight the forward-thinking principles, we developed an intro video that was used in the digital report—a website that included interactivity and animation to bring the Boston Mutual report content to life.View Report
Marketing Sales Brochures
We carried the brand style into additional sales pieces by using white space effectively and including focused callouts to bring attention to the key content.
Keeping employees informed about everything going on at Boston Mutual via corporate communications is very important. We established a new template design for their monthly newsletter so that all of the important, fun, and exciting information can be easily distributed to the entire organization.
Corporate Citizenship Brochure
Boston Mutual was looking for a way to feature all of their charitable and community activities. This educational brochure explains the focus of their corporate citizenship program called “Making an Impact”. It communicates the many ways they engage with their policyholders, employees, and producer partners to support those in need.