THE DIRECTPATH DIFFERENCE
The path to becoming an industry leader was clear: establish a visual identity that is strong, recognizable, and uniquely theirs. DirectPath guides employers and brokers through the healthcare system with a cohesive suite of year-round services to reduce cost and increase benefits engagement.
With multiple audiences, it was important to develop materials that spoke to each, in addition to crafting an overall brand presence. We worked together to create a full suite of branded materials so they’d have what they need every step of the way.