Beacon Mutual is the go-to for workers’ compensation in Rhode Island, and we’ve been fortunate to work with them over the years on their various marketing needs. Our initial engagement was a total redo of their public-facing website, and since then we’ve partnered together on multiple photoshoots and video projects, print and digital advertising, and various other marketing collateral.
Advertising & Marketing for Beacon Mutual
Working with a client that knows a thing or two about work.
You'll Find it on the Website
The new site features great photography, loads of information, and easy ways for a user to get in touch with exactly the right person. From discovery to deployment, we had a strong partnership that resulted in a top-notch website.
In addition to the desktop design of the website, Jackrabbit developed a fully-featured responsive website design for visitors to access any information needed on the fly, straight from their mobile device.
IN THE BOX THINKING
After the launch of the website, we carried over the new look and feel to their marketing collateral, including sell sheets and advertisements. The coolest piece was a doorbuster-style gift combined with helpful information for agents, all boxed up in a sleek-looking design.
Wearing their CSR on their Sleeves
The Beacon Mutual team isn’t shy about corporate social responsibility. You can find their people heading up or pitching in for various causes around Rhode Island. We designed t-shirts (in Beacon blue) to unite the troops while they’re out doing good work.
Advertising Campaign Designed to Focus on the Small Things
Rhode Islanders Helping Rhode Island Get Back to Business
Jackrabbit did a photo shoot with various Beacon Mutual team members as the first step in a new ad campaign. We focused on regional messaging–showing how the Rhode Island-based Beacon team was a big part of the community. Photographing real Beacon employees was powerful, and we let these photos shine in the various ads. We appreciate their simple but strong message.
Newport Restaurant Group & Beacon Mutual
In partnership with Newport Restaurant Group, Beacon Mutual developed a marketing campaign to spotlight the success of their safety program. This means we had the pleasure to work on a project featuring two of our favorite clients! The goal was to showcase their partnership, and explain how working together to create a strong safety culture brought about many benefits.
We like the idea of highlighting a specific client in marketing campaigns, because it makes everything real. Hearing stories from the Beacon safety team and the Newport Restaurant Group staff brought everything full-circle, exemplifying how Beacon works with their clients. We created a blog post, videos around various safety topic examples, and a digital and print ad campaign showcasing the successful partnership.