Udderly delighted to craft a website around their new brand

Jackrabbit was called in at the beginning of 2019 to help with the design and development of a new website. The need was part of the ongoing evolution of New England Dairy & Food Council (NEDFC) and New England Dairy Promotion Board (NEDPB), and a primary goal was making their new branding shine. We got to work architecting the robust site–considering the different types of audiences, from educators and nutritionists to the general public. Strategizing a thoughtful user experience, we organized all of the content into logical site sections and created a flexible, well-branded user interface that would grow with them.

Check Out The Site


  • Mobile
  • Web Design & Development

Recipes on the Go

Considering it launched in 2019, of course the site is responsive. However, we paid extra attention to the areas people would be even more likely to visit from their phones–like the recipes section. We allowed for the most important information to have first billing, followed by enticing imagery, and then the full recipe and instructions. Users can sort the recipes by meal type and category–so finding a breakfast recipe that’s also a healthy choice is a cinch!

So Many Puns!

Of course, we had to have some fun with the 404 page. All of the rabbits came up with their best lines to share with the client. New England Dairy picked their favorites, and we made those the headline options that can show up at random whenever a user comes to the page.

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