Website Design & Development for Atlantic Charter Insurance
Working together to "insure" success.
WEBSITE DESIGN AND DEVELOPMENT
We were thrilled to get the chance to work on the website for Atlantic Charter, the experts on workers’ compensation insurance in Massachusetts and New Hampshire. We went into the project excited to create something engaging and user-friendly. Thinking through the site audiences (agents and policyholders) was key in figuring out how to setup the site architecture. The design came together when we decided to focus on the core industries that they have significant amounts of experience in. We sprinkled in some strong testimonials from their clients, great candids and headshots of the team from our photo shoot, and even an updated version of their logo to really make things shine.
The new website, of course, was designed and developed to be responsive. We had some important things to consider, such as the best approach for an initial visual versus the desktop version of the video, and the fact that many people would be coming here to get to the various logins. Being smart about the mobile view was key.
STATIONERY AND ADVERTISING
Once we had an updated logo, we were eager to carry that through to their stationery. We gave everything a fresh new look, ending up with pieces that were cleaner and brighter. We also carried this over into their advertising, coming up with a new style and bringing in the updated branding.
Creating a short-form digital piece enabled Atlantic Charter team members to easily send something quick to a prospect via email. The one-pager features stripped-down messaging that really focuses on the organizations advantages, and why clients choose them. Highlighting just the essentials proved to be an effective marketing communications option.