Moving You Forward
Creating a sophisticated web experience
In early 2020, V2 was in the midst of revealing its new name and brand design—capturing both the forward momentum and the sophistication that the agency had established over the last decade. It was our task to take this refreshed brand look and feel and translate it to V2’s website.
We began by delving into the discovery phase, working closely with V2 stakeholders to better understand the brand story and vision, business and communications goals, and objectives of the site. We also strategized on the site’s information architecture, being mindful of the user experience and needs of various audiences and user personas.
From discovery, we moved into the design phase, presenting pixel-perfect mockups for the homepage and other interior pages. We also determined a content plan, and identified photography and videography needs.
Once design was approved, Jackrabbit moved swiftly into development and deployment, where our team of developers handled front- and back-end development. Once thoroughly tested, the V2 Communications site was ready to launch.
The end result? A stunning website that not only captured the newly-established brand image, but set V2 up for continued success through a revitalized user experience.
Photography and Videography
As part of the website project, Jackrabbit was able to work in quite a bit of photography and videography. Initially we did headshots of the leadership team, capturing them in a power pose that exudes their take-charge style. We were also able to do a full day of shooting around the office, capturing the team in their natural habitat in candid photos, and doing some videography to create an ambient video that is the star of the homepage.
Check out Dave's Blog Post
After the project, Dave’s breakdown of the project made it on to their blog. Read the post to learn more about the process and what went into creating a successful project together.