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Bauer Hockey


Bauer Hockey—the world’s leading designer, developer, and manufacturer of ice hockey equipment—looks to Jackrabbit to score big.

One tough game—on and off the ice.

Long-time client Bauer is the biggest “pure play” brand in hockey, with equipment riding on virtually every player in the NHL—and a dominant position in college and consumer markets around the world. Naturally, they compete like champions—continually updating and improving their product line to outperform the market and maintain leadership.


Each year, we help Bauer Hockey quickly guide more than 600 products through a global distribution network—and onto the world’s hockey rinks.


No room for error. No time to lose.

Bauer’s two annual product catalogues serve as “bibles” for their international sales and distribution force.  Hundreds of pages filled with technology specs and compelling imagery that ranges from perfectly-lit product shots to “lifestyle imagery” and cover designs that have to command attention and generate fresh excitement year after year.


From a production standpoint, multiple languages, complex print runs, and the day-to-day coordination of nearly a dozen Category Line Managers is driven by tight deadlines and a no-room-for-excuses retail calendar. The Jackrabbit team brings the skills, speed, and precision to this task that reliably deliver winning results, earning us Bauer’s continued confidence.  In fact, they’ve expanded the Bauer/Jackrabbit collaboration to include additional responsibilities in event graphics, online marketing and website design.

The 2012 Bauer product catalog received an American Graphic Design Award and was published in the Graphic Design USA magazine.

Working with Jackrabbit since 2008 has elevated our catalog appearance and production. The level of creativity, professionalism, and patience is why we chose to work with the Rabbits and it’s what keeps us coming back.

Laura A Stewart-Baker, Global Brand Manager Bauer Hockey

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