Work

» All Projects «

Health New England

Redefining healthcare throughout New England

Overview

Health New England is a regional health insurer deeply rooted in compassion for people. Their brand refresh initiative started with strategy and research to establish the pillars of their guidelines, including Brand Personality, Positioning, Principles, and Promise. From there we designed a new logo, the visual elements which make up the Health New England logo include a unique symbol combined with a specific typography treatment. The two curved shapes that make up the symbol touch each other for a cradling effect that is compassionate, understanding, and human, which supports the Health New England brand tagline: “Where you matter.” Once the logo was complete we were able to build out a suite of marketing template pieces.

 

 

SOLUTIONS

  • Branding & Identity
  • Brochures
  • Business Cards & Stationery
  • Collateral
  • Direct Mail
  • Logo Design

LOGO DESIGN AND TAGLINE CREATION

PHOTOGRAPHY ART DIRECTION

BUSINESS CARD DESIGN

COLOR PALETTE

DIRECT MAIL

ENROLLMENT KIT

BRAND GUIDELINES

WEB CONCEPT

» All Projects «