InTown Veterinary Group (IVG)
CASE STUDY IN BRANDING & IDENTITY
Revitalizing a pack of growing businesses through fresh graphics and messaging.
REINVIGORATING A MISSION & INSPIRING A TEAM
Having grown primarily through acquisition, InTown Veterinary Group was largely a collection of independent animal hospitals, veterinary practices, and boarding facilities. JackRabbit was asked to help their leadership to create a bold new look and tone for the organization that could serve to both define their new approach to their markets—and act as a unifying vehicle for their far-flung staff.
BRINGING PASSIONS TO LIFE
Pet owners and veterinarians share a common insight into the unique personalities of the animals they love. The creative approach to JackRabbit’s comprehensive branding effort (logo, stationery, advertising, website, signage, and collateral) gave voice to these personalities. A testimonial campaign was created with the “voices” of In-Town Veterinary’s best advocates—the irresistible patients and customers themselves.
Website Design and Development
Advertisement Campaign Series
Stationery System including Business Cards
"It was, has been, and continues to be, a pleasure to work with Jackrabbit Design. They infuse their creative endeavors with compelling messaging, clean design and intelligent insight. I would recommend Jackrabbit without hesitation, to anyone looking for a new corporate brand identity, a new website, a marketing collateral upgrade, or a good time."
Sommer Aweidah, Director of Marketing IVG Hospitals, Inc.