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Branding for Massachusetts Gaming Commission

 

Overview

The Massachusetts Gaming Commission was founded in 2012 upon the passing of the Expanded Gaming Act in Massachusetts. As a new government agency, Mass Gaming required a complete brand image from the ground up. Jackrabbit branded the Commission, beginning with the logo design.

The principle mission of Mass Gaming needed to be reflected in the logo. Their mission is to create a fair, transparent, and participatory process for implementing the expanded gaming law. The agency is responsible for managing selecting, licensing, overseeing, and regulating all racing and gaming facilities in the Commonwealth. Jackrabbit created a logo that’s professional and has a strong sense of integrity. The design uses a strong icon, which has become an important and recognizable element of the logo design.

With an approved logo design, Jackrabbit then got to work applying the brand. The first official Mass Gaming website was designed, developed, and launched by Jackrabbit. In addition to the website, we took a variety of key collateral and applied the branding consistently. We equipped the agency with a new official stationery system as well as presentation templates. Tri-fold brochures and banners were also created. Jackrabbit continues to design the Massachusetts Gaming Commission’s annual report each year.

SOLUTIONS

  • Branding & Identity
  • Collateral
  • Signage
  • Web Design & Development

logo design

logo design & stationery system

website design and development

print collateral

signage & banners

brand style guide

annual report

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